Selecta Food Tech.jpg
Selecta Food Tech.jpg

Driving sustainable innovation: How Selecta is shaping the future of foodtech with cutting-edge solutions

Reading time: 4 min
As the FoodTech industry continues to evolve, Selecta stands at the forefront, embracing technological advancements and sustainability to redefine convenience and quality for our clients. As outlined in the 2024 FoodTech trends report, Europe’s FoodTech ecosystem is rapidly advancing across areas like alternative proteins, food automation, and sustainable supply chains, Selecta leverages this progress to deliver cutting-edge solutions that meet the modern needs of today’s travellers and businesses.

Food Tech innovation

The growth in FoodTech is driven by innovations like unmanned retail, smart fridges, and automated payment solutions. Selecta’s Foodies solutions offer exactly this – a seamless, 24/7 food and beverage experience with zero staff required, powered by smart technology. Our solutions bring together convenience and advanced features like age verification for alcohol and real-time data analytics to ensure inventory is always optimized.

Innovation meets sustainability

Innovation and sustainability are at the core of our operations. At Selecta, we believe that technology holds the key to addressing some of the most pressing environmental challenges facing the food industry today. From the way we source ingredients to the systems we use to distribute products; our goal is to minimize our ecological footprint while enhancing the quality and convenience of the services we provide.

Key areas of focus

  • AgTech solutions
    Selecta is investing in AgTech innovations that optimise agricultural practices, improve resource efficiency, and reduce waste. By adopting new technologies such as farm management software and sensor-based monitoring systems, we are enabling more sustainable sourcing of coffee and food products. These advancements allow us to maintain the highest standards of quality while reducing the environmental impact of our supply chain.
  • Food science and alternative proteins
    The rise of alternative proteins and functional ingredients is reshaping the food landscape. At Selecta, we are integrating these innovations into our food and beverage offerings, enabling our clients and consumers to enjoy healthier, more sustainable products. By exploring new ingredients and partnering with companies that focus on sustainable food production, we are supporting the transition to more environmentally friendly diets.
  • Eco-friendly packaging and circular economy
    We are committed to reducing single-use plastics and promoting the circular economy. Through partnerships with sustainable packaging providers and the introduction of reusable containers, Selecta is actively reducing the environmental impact of our products. We prioritizse the use of eco-friendly materials and are continually innovating to find new ways to minimise waste.
  • Digital transformation and supply chain optimization
    Selecta’s embrace of digital FoodTech solutions is helping us streamline operations and reduce carbon emissions. Through telemetry, smart logistics, and supply chain digitalisation, we can optimise delivery routes, reduce energy consumption, and improve overall efficiency. These technologies not only enhance the consumer experience but also support our commitment to sustainability by reducing our carbon footprint.

Sustainability as a core value

Sustainability is no longer an option but a necessity in today’s food industry. With rising investments in areas like AgTech and food science, Selecta integrates sustainable practices throughout its supply chain. From minimising CO2 emissions to leveraging telemetry systems that optimise stock replenishment, we’re committed to reducing waste and delivering eco-friendly solutions. Our technology-driven supply chain ensures that every step, from procurement to product delivery, is efficient and sustainable, reducing both costs and environmental impact.

A collaborative approach to sustainability

At Selecta, we believe that achieving sustainability goals is a collaborative effort. Our approach to FoodTech innovation is grounded in partnerships—whether it’s with startups in the FoodTech space, research institutions, or sustainability experts. By joining forces with these innovators, we can bring the latest advancements to our clients, helping them meet their own sustainability goals.

Our participation in initiatives like the Science Based Targets initiative (SBTi) further demonstrates our commitment to reducing carbon emissions and combating climate change. By setting ambitious targets and collaborating with partners in the food and beverage industry, Selecta is positioning itself as a leader in sustainable innovation.

Looking to the future

As the FoodTech ecosystem continues to evolve, Selecta will remain at the cutting edge, integrating new technologies and sustainable practices into our operations. We recognise the immense potential of FoodTech to create more sustainable, efficient, and scalable food solutions, and we are excited to continue playing a pivotal role in this transformation.

By embracing digitalisation, optimizing our supply chains, and focusing on sustainable sourcing, we are not only delivering high-quality food and beverages but also contributing to a more resilient and sustainable food system. Together, with our partners and clients, we are shaping the future of food—one that balances innovation with responsibility.

Join us on the journey

As we look ahead, Selecta will continue to lead by example, pushing the boundaries of what is possible in the world of FoodTech. Whether it’s through reducing CO2 emissions, supporting alternative proteins, or revolutionising our supply chains with digital technologies, we are committed to creating a sustainable and prosperous future for all. Together, we can drive operational efficiency, enhance guest satisfaction, and ensure a more sustainable future with Selecta’s Food Tech solutions.